We run paid media and performance creative for premium beauty, wellness, and fashion brands — engineered around your margins, not just your revenue.
Too many brands scale ad spend before their margins make sense.
Most agencies optimize for spend and top-line ROAS while your contribution margin quietly erodes. We're operators who've managed P&Ls — so we optimize for the number that actually decides whether growth is worth it: profit.
We're former DTC operators who've built and scaled premium brands from the inside — managing unit economics, cash flow, and creative, not just ad accounts. An agency should be measured by the same outcomes as your internal team: smarter spend, healthier margins, sustainable growth.
Unit economics, breakeven CAC, and margin-protecting targets come before we touch spend — so every dollar is invested with intention.
Deep focus on premium beauty, wellness, and fashion — high-AOV brands where creative excellence and brand equity actually matter.
No junior hand-offs. You get operator-level thinking and disciplined execution across Meta, Google, and emerging channels.
Not a menu of services. A single, senior-led engagement where media, creative, and financial rigor work as one system. The financial layer is the method, not an add-on — it's what separates profitable scale from expensive growth.
Meta & Google strategy, structure, and testing built around margin-protecting targets — scaling spend without outrunning your economics.
Premium, on-brand creative and UGC engineered to win auctions and lower CAC — without diluting the equity you've built.
Unit economics, breakeven CAC, contribution-margin targets, and profitability by channel and SKU — the discipline most agencies never touch.
A focused engagement that shows you exactly where your growth is — and isn't — making money, plus a clear plan to fix it. The fastest way to see how we think before any retainer conversation.
$2,500 · fixed scope, one-time engagement
Request your diagnosticRepresentative engagements. Every result is shown with context — spend level, timeframe, and the margin behind the growth.
Wanted to scale aggressively without eroding efficiency. We built the growth forecast and the spend strategy to hit it — and delivered 10%+ above plan in year one. Revenue grew from $7.4M to $13.5M in two years while blended efficiency stayed strong.
A brand with a huge organic following was running too efficiently — a 15.9 MER meant it was starving its own growth. We built the plan to trade some efficiency for absolute profit: scaling spend from ~$860K to $2.4M to grow from $13.7M to over $20M — while holding a highly profitable 8.4 MER.
Stepped in to lead ecommerce for a 70-year-old heritage brand and ran a full profitability turnaround — cutting wasted spend and discounting while growing the top line. Revenue rose +26% (vs +14% for US ecommerce) as margin and EBITDA transformed.
We do our best work with a narrow set of brands — and we'd rather tell you upfront if you're not one of them.
Tell us about your brand and where you're trying to get to. We'll come back within one business day — and if we're not the right fit, we'll tell you.